Business to customer

Business to customer

Business to consumer

Dans le monde du commerce électronique et d'internet, Business to Consumer aussi appelé Business to Customer (BtoC ou B2C, prononcer [biː.tuː.siː]) est le nom donné à l'ensemble d'architectures techniques et logiciels informatiques permettant de mettre en relation des entreprises avec leurs clients (consommateurs) : en français, « des entreprises aux particuliers ».

Il fait référence en général aux affaires commerciales dirigées d'une entreprise vers une cible de particuliers via un site marchand.

La chaîne des services du BtoC est la suivante:

  • See: besoin (création, identification), recherche produit (information, catalogue), recherche marchand
  • Seduce: négociation de la valeur, achat
  • Sell: validation, paiement, gestion commande
  • Satisfy: service client, évaluation.

Il est opposable à Business to business (BtoB ou B2B).

Voir aussi

  • Portail de l’économie Portail de l’économie
Ce document provient de « Business to consumer ».

Wikimedia Foundation. 2010.

Contenu soumis à la licence CC-BY-SA. Source : Article Business to customer de Wikipédia en français (auteurs)

Игры ⚽ Поможем написать курсовую

Regardez d'autres dictionnaires:

  • Business to Customer — Business to Customer,   B2C, B2B …   Universal-Lexikon

  • business\ to\ customer — b2c, elektronische Geschäftsabwicklung zwischen Unternehmen und Privaten. b2b, b2c, b2e, b2g, e business, m business …   Online-Wörterbuch Deutsch-Lexikon

  • Customer to customer — (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In… …   Wikipedia

  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

  • Customer reference program — (CRP) is a business function frequently found in large business to business organizations. Customer Reference Program managers are responsible for gathering and fulfilling requests for references to help Sales people obtain new clients and… …   Wikipedia

  • customer — cus·to·mer n 1: a person or business that purchases a commodity or service 2 a: a person or entity having an account with a bank or on whose behalf the bank has agreed to collect items b: a person or entity for whom an issuer issues a letter of… …   Law dictionary

  • Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… …   Wikipedia

  • Customer intimacy — is a concept from marketing, which describes the ability of a supplier to become accepted and known as the regular partner with its customer. Customer intimacy creates a virtuous circle: the better the supplier knows the customer company with its …   Wikipedia

  • customer base — customer bases N COUNT A business s customer base is all its regular customers, considered as a group. [BUSINESS] ...Halifax s customer base of 21 million people …   English dictionary

  • Business To Consumer — Dans le monde du commerce électronique et d internet, Business to Consumer aussi appelé Business to Customer (BtoC ou B2C, prononcer [biː.tuː.siː]) est le nom donné à l ensemble d architectures techniques et logiciels informatiques permettant de… …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”