Aflac
Aflac アフラック
Création 1955
Forme juridique Publique
Siège social Drapeau des États-Unis Columbus, GéorgieTokyo (États-Unis)
Direction Dan Amos
Effectif 4 538 (2007)
Site web aflac.com
Chiffre d’affaires en augmentation $15.393 billion USD (2007)
Résultat net en augmentation $1.634 billion USD (2007)

Aflac (NYSE : AFL, TSE : 8686) est une entreprise américaine basée à Columbus, en Géorgie, et qui vend des assurances vie et des complémentaires santé aux États-Unis et au Japon.

Depuis 1999, la compagnie Aflac est beaucoup plus reconnue en raison du succès rencontré par une bonne stratégie marketing comprenant la création d'une mascotte: un canard blanc (ressemblant à une oie), qui figure désormais dans son logo et est présent dans toutes ses campagnes publicitaires, notamment sur la voiture sponsorisée par Aflac en NASCAR.

Dirigeants

Daniel P. Amos, le p-dg a touché 13 181 601 $ et 344 632 435 $ au total[1].

Références

Lien externe


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Contenu soumis à la licence CC-BY-SA. Source : Article Aflac de Wikipédia en français (auteurs)

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